An Insider’s Insights: Webinar on NFC

I recently had the distinct and exciting opportunity to host a webinar for the strategic mobile consulting company, Endeavour. The webinar covered the hot button topic, NFC (short for Near Field Communication). If you’re interested in learning how NFC will be used in smartphones in 2012, then definitely take the time to watch the on-demand version of the webinar below.

An excellent blog article on the Endeavour website, summarizes NFC as: “a short-range wireless RFID technology that makes use of interacting electromagnetic radio fields instead of typical direct radio transmissions used by technologies such as Bluetooth. It is being predicted that gradually this technology will transform our mobile phones into a wallet loaded with payment cards from multiple sources including credit cards, health cards, loyalty cards and many more. As compared to its prior technologies such as RFID and Bluetooth, NFC is considered to be more intuitive, versatile and security ready, both with respect to technology”

My webinar outlines the uses, challenges and expectations for NFC in the future, and more importantly how a wide variety of businesses can benefit from implementing this technology.

For more information on NFC uses, check out these two great Endeavour articles: NFC, the buzzword everywhere, but what is all the hype about! and NFC based applications making everyday life easier.

And please enjoy the watching the webinar.