As I prepare for my panel at SXSW 2008, I decided to do some short video interviews with other professionals in Austin who are involved with social marketing strategies.

Dave Evans from www.Digital-VooDoo.com makes some excellent points about how you can use what you know from traditional marketing metrics as a starting point for capturing and understanding metrics related to your social media efforts.

It’s all about the conversation, and that’s a great place to start.
Tom

P.S. The SXSW Panel I’m moderating is Saturday at 5pm.
So here’s Dave …