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	<title>Tom Parish &#187; Uncategorized</title>
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	<link>http://tomparish.com</link>
	<description>Tom Parish - Social Business and Social Content Strategies and Production</description>
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		<title>Using Skype Video for Thought Leadership Podcasts</title>
		<link>http://tomparish.com/using-skype-video-for-thought-leadership-podcasts</link>
		<comments>http://tomparish.com/using-skype-video-for-thought-leadership-podcasts#comments</comments>
		<pubDate>Thu, 22 Jul 2010 20:05:39 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomparish.com/?p=948</guid>
		<description><![CDATA[This is an example of how to interview a subject-matter expert without sending a camera crew on location. True, the quality is not the same as having a dedicated HD camera sitting in front of the person you are interviewing, but the cost differential is substantial. Turn-around time from capture to posting on the web [...]]]></description>
			<content:encoded><![CDATA[<p>This is an example of how to interview a subject-matter expert without sending a camera crew on location. True, the quality is not the same as having a dedicated HD camera sitting in front of the person you are interviewing, but the cost differential is substantial. Turn-around time from capture to posting on the web is reduced too. The title of this episode is &#8220;<a href="http://communities.bmc.com/communities/blogs/bmcpodcasts/2010/07/21/mobility-and-itsm-on-demand-with-dan-turchin">Mobility and ITSM on Demand, with Dan Turchin</a>&#8220;.</p>
<p>This video podcast example works with an iPad, meaning it&#8217;s HTML 5 compatible. I&#8217;ll be updating all the interviews on the <a href="http://communities.bmc.com/communities/blogs/bmcpodcasts?intcmp=home6_communities_podcasts">BMC Podcast</a> show and the <a href="http://Enterpriseleadership.org">Enterpriseleadership.org</a> show to work on iPhones and iPads soon. Twistage.com is the video management hosting service and (this is a plug) those guys rock when it comes to serious support for custom video management projects.</p>
<p>If you have any questions, let me know.</p>
<p>Tom</p>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Apple Releases OS4 for the iPhone/iTouch/iPad &#8211; Bring on the Competition</title>
		<link>http://tomparish.com/yet-again-apple-puts-competition-in-ambush</link>
		<comments>http://tomparish.com/yet-again-apple-puts-competition-in-ambush#comments</comments>
		<pubDate>Mon, 12 Apr 2010 23:59:46 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomparish.com/?p=635</guid>
		<description><![CDATA[Avinash Birnale provides a useful overview with some analysis of the lastest &#8216;Tent Pole&#8217; additions for the iPhone and soon the iPad running OS4, all recently announced by Apple. He covers the following changes or &#8216;tent poles&#8217;, as Apple calls them, because these features are really more a set of APIs that will be used [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://yourmobileblog.blogspot.com/2010/04/apple-does-it-again-pushes-competition.html">Avinash Birnale</a> provides a useful overview with some analysis of the lastest &#8216;Tent Pole&#8217; additions for the iPhone and soon the iPad running OS4, all recently announced by Apple. He covers the following changes or &#8216;tent poles&#8217;, as Apple calls them, because these features are really more a set of APIs that will be used by Apple developers in ways I&#8217;m sure even Apple hasn&#8217;t  dreamed up. And that&#8217;s the power of working with creative technical types.</p>
<p><a href="http://tomparish.com/wp-content/uploads/2010/04/Screens.png"><img class="alignleft size-medium wp-image-638" title="Screens" src="http://tomparish.com/wp-content/uploads/2010/04/Screens-300x300.png" alt="" width="300" height="300" /></a></p>
<p>Multitasking Support</p>
<p>True Enterprise Support</p>
<p>Local Push Notifications</p>
<p>New Addition &#8211; Game Center</p>
<p>After iBook, now iAd!</p>
<p>Avinash covers some good news and the not-so-good news. For example, the new OS4 upgrade will not be coming to the older iTouch and first-generation iPhones. The second-generation iPhones will get an upgrade, but no multitasking. The 3Gs will have the full upgrade (lucky me).</p>
<p>The iPad will get the OS4 upgrade this fall. I&#8217;m somewhat bummed about that as I&#8217;m looking forward to these new capabilities in the iPad, which I&#8217;m using more and more each day.</p>
<p>Avinash downloaded the SDK and BETA firmware upgrade where he observed some crashes and one instance of things freezing up. Well, we all know how it goes. It&#8217;s going to take some time to sort out some of the bugs before  fully testing and then delivering apps with  this rich new array of APIs.</p>
<p>Avinash also mentioned something I did not know:</p>
<p style="padding-left: 30px;">&#8220;I did the firmware upgrade on my iPod Touch (2G). It has a nice home screen, enhanced folder feature on the menu icons and nice iPod features to create my own playlist, folder view of the playlist! I like it <img src='http://tomparish.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> &#8221;</p>
<p>He has a <a href="http://yourmobileblog.blogspot.com/2010/04/few-more-thoughts-about-iphone-os-40.html">follow-up article</a> where he talks more about additional technical aspects of the OS4 upgrades from a developer&#8217;s perspective. This is where I think things get more interesting. It&#8217;s the developers that work with these tools on a daily basis and really know what&#8217;s possible with enterprise mobility. It gets complicated fast when you work in the enterprise arena where apps have to be ported to multiple smartphones, and services are being accessed from a combination of public and private  clouds. It&#8217;s important to step back and ask myself what am I wanting to accomplish and will it be perceived as a benefit to the business. Helps to work with people who have done this before too.</p>
<p>Reminds me of when I was a kid and the skate arena guy would say, &#8220;OK, it is guys and girls. Now pick a partner for this tune.&#8221; Yeah &#8230; pick your partner but make sure they can stand up without falling. That skating arena was tricky.</p>
<p>OK, back to work.</p>
<p>Tom</p>
<div style="float:left;margin:0px 0px 0px 0px;"></div><a href='http://tomparish.com/yet-again-apple-puts-competition-in-ambush' class='retweet ' startCount = '0'>Apple Releases OS4 for the iPhone/iTouch/iPad &#8211; Bring on the Competition</a>]]></content:encoded>
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		<slash:comments>3</slash:comments>
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		<item>
		<title>Different Approaches to Open Innovation</title>
		<link>http://tomparish.com/621</link>
		<comments>http://tomparish.com/621#comments</comments>
		<pubDate>Fri, 09 Apr 2010 08:58:29 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomparish.com/?p=621</guid>
		<description><![CDATA[(26:31) In this podcast, Dr. David Tennenhouse, a partner at New Venture Partners, a venture capital firm focused on corporate spinoffs, talks about different approaches to open innovation. New Venture Partners practices what Tennenhouse calls inside-outside open innovation. Partners and other staff members at New Venture Partners, a venture capital firm with about $700 million [...]]]></description>
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<p><em><span>(26:31)</span></em></p>
<p>In this podcast, Dr. David Tennenhouse, a partner at N<a href="http://tomparish.com/wp-content/uploads/2010/04/DavidTennenhouse_lg.jpg"><img class="alignleft size-medium wp-image-622" title="DavidTennenhouse_lg" src="http://tomparish.com/wp-content/uploads/2010/04/DavidTennenhouse_lg-300x158.jpg" alt="" width="300" height="158" /></a>ew Venture Partners, a venture capital firm focused on corporate spinoffs, talks about different approaches to open innovation. New Venture Partners practices what Tennenhouse calls inside-outside open innovation.</p>
<p>Partners and other staff members at New Venture Partners, a venture capital firm with about $700 million under management, do not spend their time slogging over business plans looking for the next Amazon.com or Google.com. Instead, New Venture Partners works with global companies to spin off prospective new product ventures residing in research labs and business units. To date, the firm has invested in more than 50 spinoff ventures from companies such as British Telecom, Philips Electronics, and Freescale Semiconductor. A spinoff from Lucent, New Venture Partners became a stand-alone venture capital firm in 1997. The firm has its roots in Bell Labs, where it incubated new projects and then created new ventures from them.</p>
<p>David Tennenhouse, a partner at New Venture Partners, calls his firm&#8217;s approach to investing an inside-outside form of open innovation. He says, &#8220;The companies we work with practice open innovation in two ways. First, they have an inside component where they input knowledge into the company. Second, they use an inside-outside component to use external vehicles, such as venture capital firms, to create spinoff ventures. Open collaboration becomes the way we work together to amplify the dissemination of a company&#8217;s internal research and to enable it to influence the surrounding ecosystem.&#8221;</p>
<p>Tennenhouse has had much hands-on experience practicing inside-outside open innovation. He was previously a director of research at Intel. He says, &#8220;Many of Intel&#8217;s corporate research projects made a successful transition to existing business units. Some projects created new business units, which is the gold standard for a research director. Many projects, however, did not have a natural home within the company. That situation allowed me to undertake the mission to spinoff the project or engage in inside-outside open innovation. The job included taking the benefits of the company&#8217;s learning about the prospective product and influencing the ecosystem around us. The difficulty was to do this while knowing we were not going to make and market the product.&#8221;</p>
<p>In this podcast, Tennenhouse talks about the need for companies to turn to open innovation, the way open collaboration enhanced open innovation at Intel and other organizations, the emergence of innovation that venture capital firms are seeing, and the takeaways CIOs need to be aware of it they want to promote innovation and open innovation.</p>
<p><strong>Bio<br />
</strong>Dr. David Tennenhouse is a partner in New Venture Partners. He joined the firm from Amazon.com where he was vice president of platform strategy and chief executive officer of its A9.com subsidiary. Before Amazon/Z9, Tennenhouse was director of research at Intel Corporation. He also worked as a chief scientist at the U.S. Defense Advanced Research Project Agency.</p>
<p>Tennenhouse is a member of the Association for Computing Machinery and a Fellow of the IEEE. He is also an advisor to Carnegie Mellon University&#8217;s School of Computer Science and to the Mechanical Engineering Department at UC Berkeley. Tennenhouse holds a B.A.Sc. and M.A.Sc. in Electrical Engineering from the University of Toronto and obtained his Ph.D. at the Computer Laboratory of the University of Cambridge.</p>
<p><strong>Resources<br />
</strong>Verizon Leads 4G Investment Group, <em>The New York Times</em><br />
<a href="http://dealbook.blogs.nytimes.com/2009/10/06/verizon-launches-13-billion-4g-investment-group/">http://dealbook.blogs.nytimes.com/2009/10/06/verizon-launches-13-billion-4g-investment-group/</a></p>
<p>New Venture Partners Looks to Find the Next Big Thing, <em>Fox Business</em><br />
<a href="http://www.foxbusiness.com/story/markets/innovation/new-venture-partners-looks-start-ups-corporations/">http://www.foxbusiness.com/story/markets/innovation/new-venture-partners-looks-start-ups-corporations/</a></p>
<p>Innovation in Stormy Markets, <em>National Venture Capital Association</em><br />
<a href="http://nvcatoday.nvca.org/index.php/current-issue/112-innovation-in-stormy-markets.html">http://nvcatoday.nvca.org/index.php/current-issue/112-innovation-in-stormy-markets.html</a></p>
<p>CTOs Embrace Open Innovation, <em>Computerworld</em><br />
<a href="http://www.computerworld.com.au/article/127254/ctos_embrace_open_innovation?fp=16&amp;fpid=0">http://www.computerworld.com.au/article/127254/ctos_embrace_open_innovation?fp=16&amp;fpid=0</a></p>
<p><strong>Production Credits<br />
Elizabeth Ferrarini</strong>, Executive Producer<br />
<strong>Tom Parish</strong>, Host and Audio Producer</p>
<p>Audio Editing by <strong>Doug Marcis</strong></p>
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		<title>The Creative Class Manifesto (spreading the word)</title>
		<link>http://tomparish.com/the-creative-class-manifesto-spreading-the-word</link>
		<comments>http://tomparish.com/the-creative-class-manifesto-spreading-the-word#comments</comments>
		<pubDate>Fri, 02 Apr 2010 01:31:40 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://tomparish.com/?p=603</guid>
		<description><![CDATA[I noticed a Tweet from Richard Florida, who coined the term “creative class.” He forwarded a link to an inspiring post from Octavian Mihai, who is quite a digital creative himself. I&#8217;m reposting with a touch of copy editing from Jenny Meadows (quintessential copy editor for the creative class) so this post of Octavian&#8217;s is spot-on perfect. [...]]]></description>
			<content:encoded><![CDATA[<p>I noticed a Tweet from <a href="http://www.creativeclass.com/">Richard Florida</a>, who coined the term<a href="http://tomparish.com/wp-content/uploads/2010/04/Octavian-Mihai.jpg"><img class="alignright size-full wp-image-604" title="Octavian Mihai" src="http://tomparish.com/wp-content/uploads/2010/04/Octavian-Mihai.jpg" alt="" width="173" height="220" /></a> “creative class.” He forwarded a link to an inspiring post from <a href="http://octavianmihai.wordpress.com/2010/04/01/the-creative-class-manifesto/">Octavian Mihai</a>, who is quite a digital creative himself. I&#8217;m reposting with a touch of copy editing from <a href="http://www.mycopyeditor.com">Jenny Meadows </a>(quintessential copy editor for the creative class) so this post of Octavian&#8217;s is spot-on perfect.</p>
<p>I&#8217;m not sure this is a fight as he indicates at the end of his manifesto. However, I do believe this is the dawning of a new lifestyle and the core of the new economy. I&#8217;m including his post in its entirety for others to read and see how it fits for them.</p>
<p>Tom (aka a member of the creative class or digital creatives, as we say at SXSW each year)<br />
&#8212;-</p>
<p><strong><a title="http://octavianmihai.wordpress.com/2010/04/01/the-creative-class-manifesto/" href="http://octavianmihai.wordpress.com/2010/04/01/the-creative-class-manifesto/">The Creative Class Manifesto</a></strong><br />
<strong>We are the creative class. We breathe change. We move fast. We will change the world!</strong></p>
<p><strong>We are web designers, bloggers, SEO experts, interactive experientialists, flashers, refined political critics, social media experts, geeks, artists, account executives, storytellers, managers, strategists, polymaths.</strong></p>
<p><strong>This is the awakening of the <em>Renaissance</em>.</strong></p>
<p><strong>It is 1402 once again. Druker is the new Petrarca. Tom Peters is Dante, and Seth Godin the young Giotto. Google is our printing press and Page+Bryn = Gutenberg. Let me be your Machiavelli.</strong></p>
<p><strong>The revolution is approaching. The creative wars are beginning.</strong></p>
<p><strong>Polymaths of all countries, unite!</strong></p>
<p>THIS IS OUR MANIFESTO</p>
<p>1. We are creators. We create everywhere and anything.</p>
<p>2. We buy what we sell. Always. This is our mantra. We create ingenious yogurt products and the campaigns to sell them. We create ingenious running-shoes stores, and the funky videos to make ourselves relate with billionaire multinational brands.</p>
<p>3. We create and consume random content. This is our inspiration. This is our world-changing idea: The freedom to consume and produce random stuff for free.</p>
<p>4. We all understand that the planet needs our help and that we should stop using plastic grocery bags. The images of dolphins caught in plastic beercan polymer chains break our hearts. Video repeats of baby polar bears slowly drifting at sea on tiny melting glaciers haunt our dreams.</p>
<p>5. We are outraged by all inequalities, especially when governments we elect decide to tax us more in order to pay for errors of previous governments that we have also gloriously elected.</p>
<p>6. Our creativity builds or breaks cities. We are not a demographic. We are a way of life.</p>
<p>7. We hate hypocrites and our high capacity of critical thinking allows us to detect the true conspiracies versus the fake ones.</p>
<p>8. We can do everything we put our minds to! Our tweets are wise and our posts rejoiceful.</p>
<p>9. We feed on liberty! A LOT.</p>
<p>10. We move fast, we are agile and profound. We strive on getting-things-done theories; we love quick wins and fast solutions.</p>
<p>11. We always get something done!</p>
<p>12. We are open-minded. Everything is acceptable as long as it is spoken in a soft but determined voice.</p>
<p>13. We like to laugh. All those crazy vids of cats dancing and playing pianos crack us up. All the time.</p>
<p>14. We are the real thing! We are right because we care!</p>
<p>15. We will change the world! For sure!</p>
<p>16. We are dead serious. What thou avoidest suffering thyself, seek not to impose on others!</p>
<p>17. Carpe diem!!</p>
<p>Spread the word! This is your fight!</p>
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		<title>Video Interview with Len Hause &#8211;  Using Internet Strategies to Build the new PowerGrid</title>
		<link>http://tomparish.com/video-interview-with-len-hause-using-internet-strategies-to-build-the-new-powergrid</link>
		<comments>http://tomparish.com/video-interview-with-len-hause-using-internet-strategies-to-build-the-new-powergrid#comments</comments>
		<pubDate>Mon, 15 Jun 2009 21:07:09 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
				<category><![CDATA[Client Projects]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Len Hause]]></category>

		<guid isPermaLink="false">http://marketsofconversation.com/?p=364</guid>
		<description><![CDATA[We&#8217;re speaking today with Len Hause, Internetologist and founder of MashBrain where he consults on Internet marketing and technology strategies. Today we&#8217;re talking about the Transformation of the Grid. I&#8217;ve known Len since the early 1990&#8242;s where we worked in IT at Motorola. Len and I where involved in dozens of Intranet and Internet-based projects [...]]]></description>
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<p>We&#8217;re speaking today with <span class="il">Len</span> <span class="il">Hause</span>, Internetologist and founder of MashBrain where he consults on Internet marketing and technology strategies. Today we&#8217;re talking about the Transformation of the Grid. I&#8217;ve known Len since the early 1990&#8242;s where we worked in IT at Motorola. Len and I where involved in dozens of Intranet and Internet-based projects during the early days of the enterprise learning how to use the Internet.</p>
<p>There&#8217;s been quite a bit of discussion lately about the nation&#8217;s electrical grid, from aging components, demand exceeding output, discontinuity from sector to sector to potential for terrorist attacks against it.  So, I thought a conversation with Len would be helpful to get the bigger picture of how the lessons learned in building the Internet could be applied to a new generation power grid for the nation.</p>
<ol>
<li>- How has the the transformation and maturity of the Internet affected other sectors? What analogies can we draw between the Internet and the electrical grid?</li>
<li> &#8211; What are the driving forces and technologies?</li>
<li> &#8211; Who are the players?</li>
<li> &#8211; What are some of the initial changes we will see?</li>
<li> &#8211; What is the scope of the transformation?</li>
<li> -What role will open source, or internet standards-based technologies play?</li>
<li> &#8211; What new markets will emerge?</li>
<li> &#8211; What role will Social Media play in this transformation?</li>
</ol>
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		<item>
		<title>Rumors Persist Around Google Buying Twitter &#8211; Somehow, I Have my Doubts</title>
		<link>http://tomparish.com/rumors-persist-around-google-buying-twitter</link>
		<comments>http://tomparish.com/rumors-persist-around-google-buying-twitter#comments</comments>
		<pubDate>Fri, 03 Apr 2009 04:24:33 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Rumors]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Friendfeed]]></category>
		<category><![CDATA[google]]></category>

		<guid isPermaLink="false">http://marketsofconversation.com/?p=342</guid>
		<description><![CDATA[See this TechCrunch article for more detail on Google and Twitter &#8230; If you stop and think about this, it just makes sense to some degree. Google dominates in the area of search. But they don&#8217;t do &#8216;real-time&#8217; search of conversations and that&#8217;s where Twitter is strong. If you haven&#8217;t used the http://search.twitter.com &#8212; do [...]]]></description>
			<content:encoded><![CDATA[<p><img src="file:///Users/Tom/Desktop/twitter.png" alt="" /><img class="alignleft size-full wp-image-345" title="twitter" src="http://tomparish.com/wp-content/uploads/2009/04/twitter.png" alt="twitter" width="210" height="49" />See this <a href="http://www.techcrunch.com/2009/04/02/sources-google-in-late-stage-talks-to-buy-twitter/">TechCrunch</a> article for more detail on Google and Twitter &#8230;</p>
<p>If you stop and think about this, it just makes sense to some degree. Google dominates in the area of search. But they don&#8217;t do &#8216;real-time&#8217; search of conversations and that&#8217;s where Twitter is strong. If you haven&#8217;t used the <a href="http://search.twitter.com">http://search.twitter.com</a> &#8212; do so and you&#8217;ll see the power of this new era. Type a few keywords in and watch as it updates for you in real-time, listing the Twitter conversations going on with those keywords.</p>
<p>We&#8217;ll see&#8230; rumors are rumors.  But just because it makes sense to a bunch of bloggers doesn&#8217;t mean it will happen.  Personally, I&#8217;d like to see it occur provided Google doesn&#8217;t sit on Twitter like it did Blogger and slow the development of the platform.  But I have my doubts Google will make the leap because there is so much in flux right now. New developments in social media and social networking tools are happening almost weekly from startups and the majors.</p>
<p>For example, where does FriendFeed fit into the picture with their announcements this coming Monday (April 6th) for major changes?  I&#8217;m personally more interested in these developments because it&#8217;s a more powerful communication tool then Twitter.  And what will Facebook do?  My goodness; there are so many changes occurring in the social tools space that 2009 is an exciting year of unpredictable change for most of us. Hardly a new concept though considering the last few years, but that&#8217;s another more philosophic topic.</p>
<p><a href="http://scobleizer.com/2009/04/03/kara-says-no-google-deal-for-twitter/">Robert Scoble</a> seems to be leaning away from the idea that Google would buy Twitter. As you know, opinions are like noses, everyone has one. What do you think?  <a href="http://kara.allthingsd.com/20090403/sorry-to-get-you-all-a-twitter-but-google-is-not-in-late-stage-talks-to-acquire-the-hot-microblogging-service/">Kara Swisher is reporting that there is no Google deal under discussion to buy Twitter.</a></p>
<p>Tom</p>
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		<title>Web 2.0 Survey to Improve Government Websites</title>
		<link>http://tomparish.com/web-20-survey-to-improve-government-websites</link>
		<comments>http://tomparish.com/web-20-survey-to-improve-government-websites#comments</comments>
		<pubDate>Mon, 22 Dec 2008 17:09:38 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://marketsofconversation.com/?p=29</guid>
		<description><![CDATA[Do you have 3 minutes? Skip over to www.TomParish.com and click on the survey link there or click here! Take this quick 10-question survey on how government can assist you more effectively over the Internet This survey closes January 9, 2009. Tom]]></description>
			<content:encoded><![CDATA[<p>Do you have 3 minutes?<br />
Skip over to www.TomParish.com and click on the survey link there or click here!</p>
<p><a href="http://www.surveymonkey.com/s.aspx?sm=tQuUJi39VDRwedSn0IkjIw_3d_3d">Take this quick 10-question survey on how government can assist you more effectively over the Internet</a></p>
<p>This survey closes January 9, 2009.</p>
<p>Tom</p>
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		<title>Updates for October &#8211; Projects at Hand &#8230;</title>
		<link>http://tomparish.com/updates-for-october-projects-at-hand</link>
		<comments>http://tomparish.com/updates-for-october-projects-at-hand#comments</comments>
		<pubDate>Tue, 21 Oct 2008 00:02:04 +0000</pubDate>
		<dc:creator>Tom</dc:creator>
				<category><![CDATA[Tom Parish]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Video Podcasting]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[HD]]></category>

		<guid isPermaLink="false">http://marketsofconversation.com/?p=24</guid>
		<description><![CDATA[It&#8217;s time to update you on my whereabouts the last couple of weeks. ◊ The big event was the launch of &#8217;showbizzle,&#8217; and that started with a bang.  Unique visitor traffic and views of the episodes shot up rapidly the first two weeks after launch. From what I can tell, about 50% of the traffic view the [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s time to update you on my whereabouts the last couple of weeks.</p>
<p>◊ The big event was the launch of &#8217;<a title="Showbizzle" href="http://showbizzle.com">showbizzle</a>,&#8217; and that started with a bang.  Unique visitor traffic and views of the episodes shot up rapidly the first two weeks after launch. From what I can tell, about 50% of the traffic view the episodes on the showbizzle.com site and the other 50% of the views are coming from the 10 video distribution sites we&#8217;re using with TubeMogul.com. It&#8217;s heart-warming to see episode views shoot into the thousands in such a short period.</p>
<p>If you have not visited the <a href="http://www.showbizzle.com">showbizzle.com</a> site yet, then make a point to check it out. Have fun, and while you&#8217;re there go ahead and become a member. The quality of the video and performances is stunning. Though I&#8217;m biased, I&#8217;ll have to admit that I check the new views each day (three new ones Monday through Friday) to see how the characters are doing in their very dramatic and at times funny lives.</p>
<p>◊  My copy editor, Jenny Meadows, at her so-appropriately-named business (<a href="http://www.mycopyeditor.com">MyCopyEditor.com</a>), gave me some good advice during one of our conversations. Once a week (or so) she&#8217;ll post here a very short summary of all the media I produce for various clients. I create two audio interviews a week typically; one for <a href="http://www.enterpriseleadership.org">EnterpriseLeadership.org</a> and one for <a href="http://talkbmc.com">TalkBMC</a>. I am in the process of making some of these video-based for BMC Software who sponsors both the sites. I am working closely with the <a href="http://www.bmctv.com">BMCtv</a> group to define a workflow that is fast yet maintains good quality for video podcasting. The issue, as you can imagine, is how to capture an interviewee on a video podcast in some kind of consistent way that has appropriate quality. BMC folks are spread out all over the world, though the majority are in Houston, Austin and the San Francisco area. So I&#8217;m testing a variety of approaches: Capturing video from webcams; sending out a camera for them to use; and, of course, scheduling them into a studio at BMCtv (Austin or Houston) when they come into town. It&#8217;s an interesting project and I&#8217;m enjoying the journey. You&#8217;ll see results from this in a couple of weeks.</p>
<p>◊  <a href="http://www.garypowell.com">Gary Powell</a> hosted a Friday afternoon social media training event at his place. It was a non-stop question-and-answer affair with some extremely talented independent individuals who have businesses on the web. Truth is, I learn a lot during these kinds of small-group trainings, and one of the points that kept coming up was expanding the use of Facebook for your business.</p>
<p>I&#8217;ve been hesitant to recommend Facebook for business use until recently. However, there seems to be a gradual shift in adoption of greater numbers of people across a widening demographic. A good reference to learn more about marketing on Facebook is an e-book by Justin Smith called <em><a href="http://www.insidefacebook.com/2008/10/13/the-facebook-marketing-bible-october-2008-edition-is-now-available/">The Facebook Marketing Bible</a></em>. You can download this sizable PDF for a very resonable price considering the insights it holds. Smith claims to be keeping the book up to date, which is a plus considering how quickly Facebook use is evolving and changing.</p>
<p>◊  Have you heard about the game-changing product from Canon: Canon EOS 5D Mark II? It&#8217;s a still camera that shoots HD video at 1920x1080p with audio. Yeah &#8230; amazing. If this rings any bells of interest for you then you simply must check out this <a href="http://blog.vincentlaforet.com/2008/09/20/something-very-interesting-is-comingboth-to-this-blog-and-to-our-industry/#more-1085">review</a> of the Canon EOS 5D Mark II. (It has me interested and I&#8217;ve been a Nikon guy for years).</p>
<p>Tom</p>
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