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Napkin Labs: Collaboration in a Game-like Environment
For this EnterpriseLeadership.org video podcast, Tom Parish sits down with Napkin Labs CEO and co-founder Riley Gibson to discuss Napkin Labs and its unique model for open innovation. Napkin Labs is a web app that allows companies to instantly post projects and questions to a curated community of consumers who provide insight, feedback and ideas in real time.
But unlike most open innovation platforms, Riley explains, the community members each use their diverse expertise to collaborate to create more actionable, well-rounded ideas; and each member is compensated for their participation based on how much they contributed, and how much influence those contributions had.
Crowdsourcing, open innovation, and co-creation are hot topics today, and Napkin Labs was even featured in a story for The New York Times about the benefits of tapping the wisdom of the crowd. So sit back and enjoy this podcast as Riley provides a deeper understanding of how Napkin Labs’ model of open innovation is able to generate community interaction and innovative ideas.
Production Credits
Tom Parish, Host and Executive Producer
copyright (c) by Tom Parish 2010
Fascinating! Napkin Labs–I’m interested now in who synthesizes their data. I’m going to look into that to see if I can work with them!
Thanks, Tom, for this video, and good to see you again.
Camille
You’re most welcome Camille. That is a very smart group of people. You’ll enjoy being associated with them.