LinkedIn
Video Podcast Series for The Mobility Company
One of my clients is Techendeavour.com and we’ve been collaborating on building a video podcast channel called the “Mobility Company Channel” in YouTube for lead generation and brand awareness. It’s working well for them on both counts. One of the strategies is to break up the videos into small pieces, and typically they are one question/one answer. This makes the consumption of the information easier for people just wanting an incremental infusion of data about enterprise mobility. It also makes it possible to see more precisely what people are really interested in. For example, the one podcast currently with the most plays is Which Smartphone Platform Is the Best? (for the enterprise).
