What is social media?

Social Media uses basic ideas from Public Relations and Marketing and combines them with current technology to create social networking by using blogs, podcasts, discussion boards and other mediums. Though in the past these tools were used to write personal journals and keep up with friends, they are now the latest marketing tools. This new branch of media accesses many demographics all over the board. Not only is social media cost-effective, but it also encourages up-to-date, current information for clients to access in an interactive setting.